AR Product Configurator

Let customers place the exact product they configured in their own space, straight from their phone’s browser. No app to install.

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Mimeeq 3D and AR for eCommerce showing an armchair configured on desktop with fabric swatches and previewed in augmented reality on a mobile phone

Trusted by leading brands across industries

How does an AR product configurator work?

Three steps on the customer’s side, using the configurator and the 3D models you already have.

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1. The customer configures the product

Materials, size, colour, modules, chosen in your existing 3D, or Modular configurator. AR doesn’t replace that step; it picks up whatever the customer has just built.

3D configurator showing a walnut treadmill with wood type and leather colour options selected

2. They tap "View in your space"

On a phone, the built-in AR viewer opens straight from the browser. On desktop, a QR code hands the same configuration over to the customer’s phone, so nobody has to start again on a second device.

Mobile configurator showing a configured treadmill with View in AR button highlighted

3. The product places at true scale

The exact configuration anchors to a real surface in the customer’s own room, at accurate real-world dimensions rather than a resized preview, and can be walked around and viewed from any angle.

iPhone showing a walnut treadmill placed in a home gym via AR product configurator

Web-native AR viewer

No app to install. AR launches directly on iOS and Android through the browser’s native AR viewer, the same mechanism used by Apple Quick Look and Android Scene Viewer, so there’s no separate technology for your team to support.

Desktop QR handoff

Desktop shoppers scan a QR code to instantly continue the AR view on their own phone, with the exact configuration already carried over. No re-entering options, no starting over on a second device.

True-to-life scale

Products place at accurate real-world dimensions, not a resized preview, using the same spatial-anchoring technology built into native AR viewers, applied to whatever configuration the customer just built.

Configure, then place in AR

AR shows the exact configuration a customer built, materials, colours, and modules included, never a generic stand-in model from the catalogue.

Brand-aligned UI

Buttons, prompts, and on-screen text match your brand, fully customisable without touching code. Every string lives in a single localisation file, so adding a language or updating copy doesn’t require a developer.

Works across platforms

Drop AR into Shopify, WooCommerce, or a custom storefront, alongside your existing 2D/3D configurator. It adds to the sales flow you already have instead of running alongside it as a separate tool.

Get started today

Talk to us for 30 minutes about what AR could do for your product pages, or just send us an email.

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Configurable office chair in 3D configurator, showcasing customizable seat, back, legs, and wheels.

Office Furniture

Let facilities buyers and dealers confirm a desk, storage, or seating layout against the actual office floor plan before the PO is raised.

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Home Furniture

The category AR earns back the most: shoppers place the sofa, cabinet, or storage piece they configured in their own room before buying.

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Close-up of a kettlebell in a minimalist setting, customizable via Mimeeq's 2D product configurator, with text indicating options for wood type and weight

Fitness Equipment

Bulky, space-constrained purchases. AR shows true footprint and clearance for a rack, bike, or machine before it arrives.

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Close-up of a metal pole, potentially part of a lock mechanism, customizable via Mimeeq's 2D product configurator.

Hardware

Confirm scale and fit for built-in or fixed hardware against the real installation space, not a resized render.

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The product Mimeeq offers and the solution they deliver is absolutely fantastic. The builder for our product looks amazing. Like truly stunning. On top of this, the Shopify integration was so quick and easy. Lastly, the Mimeeq team is incredibly attentive to support questions. This made us feel safe and confident to move forward with our integration.

Tyler Mulley

We are getting wonderful, positive feedback from our dealers since we launched the configurator!! It is very exciting. It has already helped with client specifications and Zoom meetings. We are thrilled. Thank you for building such a useful tool for us!

Aimee Commons, Creative Director

Mimeeq is our supplier for all our 3D configurators and is a very well-respected business in the commercial interiors space for 3D visualization. As well as working with us, they are entrusted by global brands and big names in the industry. The Mimeeq team are fantastic collaborators and help solve what feel like very complicated requests with ease. I highly recommend Mimeeq!

Sam Birkhead, Head of Digital Marketing

We are very pleased with our collaboration with Mimeeq. They are an amazing team that understands our needs perfectly. Thanks to Mimeeq, we can quickly and without additional applications show the client the final look of the furniture.

Mateusz Kasprzak, e-Commerce Manager

We’re unanimous over here at Allseating: the entire Mimeeq team is amazing to work with! Their attention to detail and responsiveness have made our collaboration seamless and enjoyable. Thank you, Mimeeq, for your fantastic support and hard work!

Stephanie Smith, Marketing Director

Our collaboration with Mimeeq has been outstanding. Their professionalism, high-quality imagery, and innovative product configurator have transformed our business. Mimeeq’s ability to meet deadlines and adapt quickly keeps us ahead of the competition. We look forward to many more years of successful partnership!

Darren Campbell, Sales Director

Today we are going live! We are very thankful for Mimeeq’s hard work and are very happy with our collaboration. We want to express our gratitude many times over for all your effort, quick responses, and dedication.

Tom van Nieuwmegen, Owner

AR for ecommerce and B2B

The same AR layer serves online shoppers and B2B buyers differently, at no extra production cost.

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Confidence for online shoppers

For direct-to-consumer ecommerce, AR closes the biggest gap in online furniture and other big-ticket shopping: not knowing how something will actually look and fit in the room it’s going into.

Removes pre-purchase hesitation on considered buys
Works inside the existing configure-to-cart flow
Configured spec carries straight through to checkout

Hand holding iPhone showing a blue acoustic office pod placed in an office via AR configurator

Spec accuracy for B2B and dealers

For B2B buyers and dealers, AR lets a buyer or their client confirm a configuration against the physical space it’s going into, an office layout, a showroom floor, a retail fixture, before a purchase order is raised.

Check fit against the real space before the PO
Catches mismatches that are expensive after delivery
Useful in dealer and showroom conversations

Modular hexagonal shelving system previewed in AR on an office wall, showing width and height dimension annotations before installation

No separate asset pipeline

AR reuses the same 3D models that already power your configurator, so there’s no separate photography, rendering, or asset pipeline to fund. If a configuration exists in 3D today, it’s already AR-ready.

No extra photography or rendering
No added production cost per SKU
Nothing new for your team to maintain

Teal lounge chair shown in AR on iPhone and placed in a hotel lobby and showroom — same 3D model, no extra assets needed

80

%

More confident buying

of shoppers felt more confident about a purchase after viewing the product in AR.

Source: Snap & Publicis, 2025

50

%

Higher engagement with 3D

more engagement on product listings that include 3D imagery compared to standard 2D.

Source: Google Merchants

-40

%

Fewer returns on customised orders

decrease in returns reported by firms that let shoppers customise their products.

Source: Harvard Business Review, 2022

65

%

More likely to purchase

shoppers who viewed a product in AR were more likely to complete a purchase.

Source: Shopify, 2026

How to get started

Our dedicated team will work with you every step of the way to ensure you’re meeting your goals.

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1

Book a free demo

We’ll meet with your team to discuss whether AR is a fit for your products

2

Provide or create 3D models

Your existing configurator models are reused for AR, no separate asset pipeline needed.

3

Integrate and go live

Add the AR button to your storefront, on Shopify, WooCommerce, or custom. We’ll guide you through it, or set it up for you.

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What is an AR product configurator?

An AR product configurator lets customers view the exact product they’ve built, in their own physical space, using augmented reality, rather than a flat image or a static 3D render. The product appears anchored to a real surface in the customer’s own room, sized to true dimensions, and viewable from any angle, all without a separate app or account.

Do customers need to download an app to use AR?

No. Mimeeq’s AR is web-native: it runs through the browser and launches the phone’s built-in AR viewer directly, the same way any web page can trigger Apple Quick Look on iOS or Scene Viewer on Android. On mobile, tapping the AR button opens the native viewer immediately. On desktop, a QR code hands the same configured product to the customer’s phone. There’s no install, no account creation, and no separate download at any point.

Which devices and platforms support Mimeeq's AR?

Both major mobile platforms are supported natively, and desktop shoppers are covered through a handoff flow. On iOS, the native AR viewer launches through Safari. On Android, it launches through Chrome. On desktop, a QR code continues the same configured session on the customer’s phone, so no shopper is left without an AR option regardless of the device they started on.

How is AR different from a 3D product configurator?

3D configuration is how a customer builds a product on screen: choosing materials, colours, and modules. AR is what happens after that. It takes the exact configuration they built and places it, at true scale, in their own physical space. The two work together: AR always shows what was actually configured, never a generic stand-in model.

Can I add AR to my existing Shopify or WooCommerce store?

Yes. AR works alongside the existing 3D and Modular configurator on both platforms, and on a custom storefront through the Mimeeq API. On Shopify, AR ships as part of the existing configurator app with no extra setup. On WooCommerce, it’s available through the same plugin blocks and widgets as the rest of the configurator.

Does adding AR slow down my product pages or require special hardware from customers?

No, on both counts. The AR viewer only loads when a customer taps it, so it adds no weight to the initial page load or Core Web Vitals. On the customer’s end, AR runs through the native capabilities already built into recent iOS and Android devices; there’s no separate hardware, sensor, or app requirement beyond a modern phone.